What is Magento? It’s an e-commerce platform, built with open-source technologies, which allows e-commerce store owners to efficiently run their business.
Some of the great features of Magento include a system for flexible shopping carts, a clear and intuitive administration interface, and powerful marketing, SEO and catalogue management tools.
It is an easily scalable system, which offers fast, and reliable performance. There are different versions of it available, from open-source, through premium, to SaaS systems built for enterprise companies.
The premium versions are supposedly much better than the open-source version, which may be a drawback if your project requires features that can be found only in the premium version of Magento.
Because of its scalability, Magento allows small business owners to seamlessly expand their product offer, and increase the size of their store without worrying about whether the system can handle it.
For greater customization possibilities, there are a lot of additional plugins and themes which can further expand the capabilities of a store built on Magento.
Magento is designed for business people without technical skills to be able to use it. However it is so complex, and allows so much customization, that it’s easy to get lost and mess up the system with a few unnecessary changes.
Moreover, adding custom features to a Magento system isn’t possible without programming skills, as well as integrating it with other services which might be crucial to the business.
It’s probably best for non-technical managers to hire experienced Magento developers as soon as possible, and save time trying to customize a Magento store themselves.
For a good developer, Magento is easier to customize than most systems, which usually require much more work, and precious time to customize them in order to meet project requirements.
It can satisfy virtually any need that an e-commerce store might have. There are almost too many extensions, integrations, and various other options for customization.
Magento has been the most popular eCommerce system for years. Maybe it’s not perfect for every start-up or small company due to how complicated it can get, but most online stores are founded on Magento, and some of the biggest brands around the world use it to operate their online stores.